ABOUT ALAYNA
As a passionate and detail-oriented industry professional I enjoy taking on complex projects with a holistic approach. A large part of my success stems from my ability to cultivate an intuitive understanding of clients needs and jumpstart the project from there. Below is a summary of some of the work I’ve done throughout my career. Please look around and reach out to learn more about my projects and get to know me as a professional.
February 2022 - Present
DIGITAL CONTENT STRATEGIST
The Honey Baked Ham Company
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Developed and executed innovative digital content strategies to enhance storytelling through visuals, blogs, and social media platforms, aligning with brand initiatives.
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Created high-quality content to support product launches, sustainability narratives, and localized marketing efforts.
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Presented engaging content through webinars, regional events, and national conferences.
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Managed partnerships with influencers and creators, generating impactful content for promotions and industry relevance.
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Leveraged social listening to optimize content engagement across various mediums including video clips, animation, and hands-on learning elements.
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Collaborated on the development of educational content strategies, integrating interactive learning tools and sustainability messaging.
December 2018 - February 2022
SOCIAL MEDIA DIRECTOR
Innerface Architectural Signage
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Designed and managed two corporate websites, enhancing online presence and driving traffic through SEO strategies.
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Enhanced brand storytelling through social media campaigns, trade show materials, and dynamic content creation.
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Collaborated with internal teams to refine customer engagement through email campaigns, design challenges, and marketing collateral.
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Revived and rebranded content, emphasizing interactivity with new graphics, videos, and animations.
September 2018 - December 2018
DIGITAL MARKETING MANAGER
FuegoMundo
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Redesigned website content to reflect current offerings and engaged audiences through targeted digital marketing campaigns.
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Created and optimized visual and written content for social media, enhancing customer engagement.
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Delivered unique marketing materials to bolster brand image and align with evolving industry standards.
September 2016 - May 2018
MARKETING COMMUNICATIONS MANAGER
Heytex USA
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Developed marketing campaigns to support product launches and drive thought leadership within North America.
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Managed trade show presentations, regional events, and educational workshops, showcasing innovation and sustainability.
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Enhanced content delivery by integrating interactive elements and maintaining consistency across platforms.
July 2016 - October 2016
BLOGGER AND SOCIAL MEDIA ASSISTANT
Stefan Rosenberg, Inc.
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Created social media trends for clients’ social media accounts researching Google trends
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Wrote creative blog topics for the client’s websites to be shared
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Assisted with creating ideas for clients’ brand image via social media
March 2015 – September 2015
SALES, MARKETING & ON-FIELD PROMOTIONS INTERN
Pulaski Yankees
Assisted and answer any customer service related phone calls
Created and implemented promotional nights for the entire season with team members
Conducted entertainment on field games for the season using props and the fans